Not that it matters to you, I am well aware you’re here to see what I can do for you (which is get you into the best shape of your life).

If we are going to be working together, you should probably know a little about me and my ethos.

That being said, this is where I started - some of my fuck ups and lessons I have learned.

I’ve Made Every Mistake in the Book—So You Don’t Have To.

From training to nutrition, sleep to recovery—I’ve done it wrong, overtrained, under-eaten, burned out, and even ended up in A&E. Twice. (Thanks, extreme ice baths and toxic hustle culture.)

I’ve battled the all-or-nothing mindset. Struggled with time. I’ve been obese. I was bullied. Had the piss taken out of me daily.

So I flipped the script.

I became a competitive fighter—went from the guy getting picked on to the one no one wanted to square up to. But even that went too far. I developed bulimia to make weight for fights. Sacrificed my health for performance. That damage still affects my hormones and fertility today.

So yeah—I get it.

I turned to personal training to become stronger, faster, better. But I found something deeper: I loved helping people rewrite their own story.

Then COVID hit. My in-person PT career vanished overnight. That’s when I discovered online coaching—and it changed my life. Three years on, I’ve helped hundreds of people build strong, lean, energised bodies—without giving up their lifestyle, social life, or the foods they love.

This isn’t just about fitness. It’s about energy. Confidence. Waking up proud of what you see in the mirror. Understanding your body so deeply you can pass that knowledge on to your kids.

Because looking great with fucked-up hormones and mental health isn’t healthy. Full stop.

I want to be the big brother I never had—the coach, mentor, and no-BS guide that helps you cut through the overwhelm, ditch the extremes, and build something sustainable. I’ve been in the game over a decade, and my mission is clear:

Help people become the strongest, fittest, most confident version of themselves—for life.

You’ll find a load of free advice on my Instagram, TikTok, and YouTube. (Turn on notifications on TikTok so you don’t miss my lives;)). And when you’re ready to go all in, my online coaching programme guarantees results—or your money back.

This is what I needed years ago.

Now I get to be that person—for others.

Maybe for you, too.